I see the world through a cinematic lens—every space, every detail, every composition tells a story. With 15 years of experience in creative direction and visual merchandising, I specialize in crafting immersive brand experiences that blend artistry with commerce.
My journey began at Ralph Lauren, where I built a strong foundation in design, storytelling, and brand elevation. Inspired by Creative Director Ralph Lauren, I approach visual merchandising as a curated film—where color, texture, and spatial harmony create a seamless narrative. This vision has guided my work, shaping retail environments that not only reflect brand heritage but also captivate and engage.
As a Regional Creative & Visual Merchandising Manager at Tiffany & Co., I lead strategic visual transformations, from store design to window displays and spatial planning, ensuring every element enhances the luxury experience. With a passion for innovation and an intuitive eye for aesthetics, I bring retail spaces to life—creating visual stories that leave lasting impressions.
This is a reflection of my journey, my creative process, and my dedication to redefining retail storytelling. Welcome to my world of visual artistry.